TwentyThree Summit 2025 | Lev Cribb, Made to See
Lev Cribb shares how successful webinar programmes are built intentionally, not ad hoc, arguing that leadership buy-in, clear pipeline goals, and long-term commitment are the real foundations of scale. Drawing on his experience running global webinar programmes at Made to See, he explains why planning, process, consistency, and quality must work together, and how platforms like TwentyThree enable organisations to treat video and live communication as a strategic, future-proof capability rather than an ad-hoc tactic.
