Wednesday June 22, 2016

Joe Pulizzi on the challenge of content strategy

Joe is a content influencer and he talks about the challenges of creating content that can cut through all the noise and clutter to reach the right audience. A lot of companies don't have a content strategy so they first need to find out why they're creating a strategy for content. Whether it is to drive sales or increase customer loyalty companies need to reflect on what they want to achieve with content. 

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