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            <itunes:name>TwentyThree</itunes:name>
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        <title>TwentyThree</title>
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        <itunes:author>TwentyThree</itunes:author>
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            <title>Reframing the Conversation Around Content</title>
            <link>http://video.twentythree.com/reframing-the-conversation-around</link>
            <description>&lt;p&gt;Ravi Amaratunga Hitchcock, Head of Pi Studio at WE ARE Pi, and Stephen Mai, Chief Content Office at Boiler Room shares tips on how to reframe the conversation around content - and how to shift to an audience first model.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/reframing-the-conversation-around"&gt;&lt;img src="http://video.twentythree.com/10820437/36547613/f20afa407c7ed12056996560f70248d7/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Oct 2018 16:28:13 GMT</pubDate>
            <media:title>Reframing the Conversation Around Content</media:title>
            <itunes:summary>Ravi Amaratunga Hitchcock, Head of Pi Studio at WE ARE Pi, and Stephen Mai, Chief Content Office at Boiler Room shares tips on how to reframe the conversation around content - and how to shift to an audience first model.</itunes:summary>
            <itunes:subtitle>Ravi Amaratunga Hitchcock, Head of Pi Studio at WE ARE Pi, and Stephen Mai, Chief Content Office at Boiler Room shares tips on how to reframe the conversation around content - and how to shift to an audience first model.</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>25:31</itunes:duration>
            <media:description type="html">&lt;p&gt;Ravi Amaratunga Hitchcock, Head of Pi Studio at WE ARE Pi, and Stephen Mai, Chief Content Office at Boiler Room shares tips on how to reframe the conversation around content - and how to shift to an audience first model.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/reframing-the-conversation-around"&gt;&lt;img src="http://video.twentythree.com/10820437/36547613/f20afa407c7ed12056996560f70248d7/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>OnBrand</category>
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        <item>
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            <title>The Savagery of Pop Culture</title>
            <link>http://video.twentythree.com/the-savagery-of-pop-culture</link>
            <description>&lt;p&gt;What is the role of brands when culture is increasingly fragmented, constantly changing and not welcoming to brands? Drawing from history, science and of course pop culture, Alain Sylvain, Founder and CEO of Sylvain Labs, will explain how brands and products have a responsibility to further culture–and not capitalize on it.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/the-savagery-of-pop-culture"&gt;&lt;img src="http://video.twentythree.com/10820439/36547234/c9123bf0560d5e6518cae0bdd7a864d5/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Oct 2018 16:27:21 GMT</pubDate>
            <media:title>The Savagery of Pop Culture</media:title>
            <itunes:summary>What is the role of brands when culture is increasingly fragmented, constantly changing and not welcoming to brands? Drawing from history, science and of course pop culture, Alain Sylvain, Founder and CEO of Sylvain Labs, will explain how brands and products have a responsibility to further culture–and not capitalize on it.</itunes:summary>
            <itunes:subtitle>What is the role of brands when culture is increasingly fragmented, constantly changing and not welcoming to brands? Drawing from history, science and of course pop culture, Alain Sylvain, Founder and CEO of Sylvain Labs, will explain how brands...</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>28:59</itunes:duration>
            <media:description type="html">&lt;p&gt;What is the role of brands when culture is increasingly fragmented, constantly changing and not welcoming to brands? Drawing from history, science and of course pop culture, Alain Sylvain, Founder and CEO of Sylvain Labs, will explain how brands and products have a responsibility to further culture–and not capitalize on it.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/the-savagery-of-pop-culture"&gt;&lt;img src="http://video.twentythree.com/10820439/36547234/c9123bf0560d5e6518cae0bdd7a864d5/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="http://reinvent.23video.com/v.ihtml/player.html?token=c9123bf0560d5e6518cae0bdd7a864d5&amp;source=podcast&amp;photo%5fid=36547234" width="625" height="352" type="text/html" medium="video" duration="1739" isDefault="true" expression="full"/>
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            <category>OnBrand</category>
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        <item>
            <enclosure url="http://video.twentythree.com/10820439/36547237/b468cdcc7dc79ac2ff83e3946ccc9343/video_medium/why-we-need-new-realities-video.mp4?source=podcast" type="video/mp4" length="118408223"/>
            <title>Why We Need New Realities?</title>
            <link>http://video.twentythree.com/why-we-need-new-realities</link>
            <description>&lt;p&gt;Hear from Kirk Johnsen, Business Director for Department of New Realities at Wieden+Kennedy, talking about why an advertising agency should invest in emerging technologies and sharing practical applications and lessons learned.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/why-we-need-new-realities"&gt;&lt;img src="http://video.twentythree.com/10820439/36547237/b468cdcc7dc79ac2ff83e3946ccc9343/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Oct 2018 16:27:21 GMT</pubDate>
            <media:title>Why We Need New Realities?</media:title>
            <itunes:summary>Hear from Kirk Johnsen, Business Director for Department of New Realities at Wieden+Kennedy, talking about why an advertising agency should invest in emerging technologies and sharing practical applications and lessons learned.</itunes:summary>
            <itunes:subtitle>Hear from Kirk Johnsen, Business Director for Department of New Realities at Wieden+Kennedy, talking about why an advertising agency should invest in emerging technologies and sharing practical applications and lessons learned.</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>30:30</itunes:duration>
            <media:description type="html">&lt;p&gt;Hear from Kirk Johnsen, Business Director for Department of New Realities at Wieden+Kennedy, talking about why an advertising agency should invest in emerging technologies and sharing practical applications and lessons learned.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/why-we-need-new-realities"&gt;&lt;img src="http://video.twentythree.com/10820439/36547237/b468cdcc7dc79ac2ff83e3946ccc9343/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="http://reinvent.23video.com/v.ihtml/player.html?token=b468cdcc7dc79ac2ff83e3946ccc9343&amp;source=podcast&amp;photo%5fid=36547237" width="625" height="352" type="text/html" medium="video" duration="1830" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.twentythree.com/10820439/36547237/b468cdcc7dc79ac2ff83e3946ccc9343/standard/download-10-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.twentythree.com/10820439/36547237/b468cdcc7dc79ac2ff83e3946ccc9343/standard/download-10-thumbnail.jpg/thumbnail.jpg"/>
            <category>OnBrand</category>
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        <item>
            <enclosure url="http://video.twentythree.com/10820439/36547240/d486d9d02b457287935059d2b4e43b70/video_medium/emanuele-madeddu-reverence-to-video.mp4?source=podcast" type="video/mp4" length="88089727"/>
            <title>Emanuele Madeddu, Reverence To Relevance</title>
            <link>http://video.twentythree.com/emanuele-madeddu-reverence-to</link>
            <description>&lt;p&gt;Hear from award winning Emanuele Madeddu, Executive Vice President of Global Brand Strategy speaking about how to stay relevant - sharing strategies and tactics to achieve this.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/emanuele-madeddu-reverence-to"&gt;&lt;img src="http://video.twentythree.com/10820439/36547240/d486d9d02b457287935059d2b4e43b70/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Oct 2018 16:27:21 GMT</pubDate>
            <media:title>Emanuele Madeddu, Reverence To Relevance</media:title>
            <itunes:summary>Hear from award winning Emanuele Madeddu, Executive Vice President of Global Brand Strategy speaking about how to stay relevant - sharing strategies and tactics to achieve this.</itunes:summary>
            <itunes:subtitle>Hear from award winning Emanuele Madeddu, Executive Vice President of Global Brand Strategy speaking about how to stay relevant - sharing strategies and tactics to achieve this.</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>27:41</itunes:duration>
            <media:description type="html">&lt;p&gt;Hear from award winning Emanuele Madeddu, Executive Vice President of Global Brand Strategy speaking about how to stay relevant - sharing strategies and tactics to achieve this.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/emanuele-madeddu-reverence-to"&gt;&lt;img src="http://video.twentythree.com/10820439/36547240/d486d9d02b457287935059d2b4e43b70/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="http://reinvent.23video.com/v.ihtml/player.html?token=d486d9d02b457287935059d2b4e43b70&amp;source=podcast&amp;photo%5fid=36547240" width="625" height="352" type="text/html" medium="video" duration="1661" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.twentythree.com/10820439/36547240/d486d9d02b457287935059d2b4e43b70/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.twentythree.com/10820439/36547240/d486d9d02b457287935059d2b4e43b70/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>OnBrand</category>
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        <item>
            <enclosure url="http://video.twentythree.com/10820437/36547612/7709a20ed8f7fccaa72f1d93e67ba263/video_medium/being-a-challenger-brand-in-the-video.mp4?source=podcast" type="video/mp4" length="98284270"/>
            <title>Being a Challenger Brand in the Female-Driven Economy</title>
            <link>http://video.twentythree.com/being-a-challenger-brand-in-the</link>
            <description>&lt;p&gt;Kristin Cardwell, VP of International Strategy and Business Development at Refinery29 talks about why it's no longer enough to simply be a publisher, detailing how media companies and how consumer brands can become a key component of their audience's life.&lt;/p&gt;
&lt;p&gt;In short: to them, you need to be everywhere.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/being-a-challenger-brand-in-the"&gt;&lt;img src="http://video.twentythree.com/10820437/36547612/7709a20ed8f7fccaa72f1d93e67ba263/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Oct 2018 16:27:20 GMT</pubDate>
            <media:title>Being a Challenger Brand in the Female-Driven Economy</media:title>
            <itunes:summary>Kristin Cardwell, VP of International Strategy and Business Development at Refinery29 talks about why it's no longer enough to simply be a publisher, detailing how media companies and how consumer brands can become a key component of their audience's life.
In short: to them, you need to be everywhere.</itunes:summary>
            <itunes:subtitle>Kristin Cardwell, VP of International Strategy and Business Development at Refinery29 talks about why it's no longer enough to simply be a publisher, detailing how media companies and how consumer brands can become a key component of their...</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>29:31</itunes:duration>
            <media:description type="html">&lt;p&gt;Kristin Cardwell, VP of International Strategy and Business Development at Refinery29 talks about why it's no longer enough to simply be a publisher, detailing how media companies and how consumer brands can become a key component of their audience's life.&lt;/p&gt;
&lt;p&gt;In short: to them, you need to be everywhere.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/being-a-challenger-brand-in-the"&gt;&lt;img src="http://video.twentythree.com/10820437/36547612/7709a20ed8f7fccaa72f1d93e67ba263/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="http://reinvent.23video.com/v.ihtml/player.html?token=7709a20ed8f7fccaa72f1d93e67ba263&amp;source=podcast&amp;photo%5fid=36547612" width="625" height="352" type="text/html" medium="video" duration="1771" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.twentythree.com/10820437/36547612/7709a20ed8f7fccaa72f1d93e67ba263/standard/download-9-thumbnail.jpg" width="75" height=""/>
            <itunes:image href="http://video.twentythree.com/10820437/36547612/7709a20ed8f7fccaa72f1d93e67ba263/standard/download-9-thumbnail.jpg/thumbnail.jpg"/>
            <category>OnBrand</category>
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        <item>
            <enclosure url="http://video.twentythree.com/10820437/36547737/cba5e8452d7d263c72974c848f9d9bc1/video_medium/is-imagination-more-important-than-video.mp4?source=podcast" type="video/mp4" length="109490229"/>
            <title>Is Imagination More Important Than Knowledge</title>
            <link>http://video.twentythree.com/is-imagination-more-important-than</link>
            <description>&lt;p&gt;Hear from David Shing, Digital Prophet at Oath, talking about culture, code and creativity.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/is-imagination-more-important-than"&gt;&lt;img src="http://video.twentythree.com/10820437/36547737/cba5e8452d7d263c72974c848f9d9bc1/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Oct 2018 16:27:20 GMT</pubDate>
            <media:title>Is Imagination More Important Than Knowledge</media:title>
            <itunes:summary>Hear from David Shing, Digital Prophet at Oath, talking about culture, code and creativity.</itunes:summary>
            <itunes:subtitle>Hear from David Shing, Digital Prophet at Oath, talking about culture, code and creativity.</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>30:51</itunes:duration>
            <media:description type="html">&lt;p&gt;Hear from David Shing, Digital Prophet at Oath, talking about culture, code and creativity.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/is-imagination-more-important-than"&gt;&lt;img src="http://video.twentythree.com/10820437/36547737/cba5e8452d7d263c72974c848f9d9bc1/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="http://reinvent.23video.com/v.ihtml/player.html?token=cba5e8452d7d263c72974c848f9d9bc1&amp;source=podcast&amp;photo%5fid=36547737" width="625" height="352" type="text/html" medium="video" duration="1851" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.twentythree.com/10820437/36547737/cba5e8452d7d263c72974c848f9d9bc1/standard/download-9-thumbnail.jpg" width="75" height=""/>
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            <category>OnBrand</category>
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        <item>
            <enclosure url="http://video.twentythree.com/10820443/36547872/fa8944548b52d111be2c796337e51bc8/video_medium/lessons-from-the-film-industry-on-video.mp4?source=podcast" type="video/mp4" length="92751343"/>
            <title>Lessons From the Film Industry on Brand Storytelling</title>
            <link>http://video.twentythree.com/lessons-from-the-film-industry-on</link>
            <description>&lt;p&gt;Hear Sançar Sahin, VP of Marketing at Typeform share a few lessons from the film industry on brand storytelling. Sançar Sahin, will show us what we can learn from the film industry to make us even better brand storytellers.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/lessons-from-the-film-industry-on"&gt;&lt;img src="http://video.twentythree.com/10820443/36547872/fa8944548b52d111be2c796337e51bc8/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Oct 2018 16:27:20 GMT</pubDate>
            <media:title>Lessons From the Film Industry on Brand Storytelling</media:title>
            <itunes:summary>Hear Sançar Sahin, VP of Marketing at Typeform share a few lessons from the film industry on brand storytelling. Sançar Sahin, will show us what we can learn from the film industry to make us even better brand storytellers.</itunes:summary>
            <itunes:subtitle>Hear Sançar Sahin, VP of Marketing at Typeform share a few lessons from the film industry on brand storytelling. Sançar Sahin, will show us what we can learn from the film industry to make us even better brand storytellers.</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>32:03</itunes:duration>
            <media:description type="html">&lt;p&gt;Hear Sançar Sahin, VP of Marketing at Typeform share a few lessons from the film industry on brand storytelling. Sançar Sahin, will show us what we can learn from the film industry to make us even better brand storytellers.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/lessons-from-the-film-industry-on"&gt;&lt;img src="http://video.twentythree.com/10820443/36547872/fa8944548b52d111be2c796337e51bc8/standard/download-9-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="http://reinvent.23video.com/v.ihtml/player.html?token=fa8944548b52d111be2c796337e51bc8&amp;source=podcast&amp;photo%5fid=36547872" width="625" height="352" type="text/html" medium="video" duration="1923" isDefault="true" expression="full"/>
            <media:thumbnail url="http://video.twentythree.com/10820443/36547872/fa8944548b52d111be2c796337e51bc8/standard/download-9-thumbnail.jpg" width="75" height=""/>
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            <category>OnBrand</category>
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        <item>
            <enclosure url="http://video.twentythree.com/10820443/36547871/b5ae17c854ee6756004a97e9887f2229/video_medium/innovate-within-social-video.mp4?source=podcast" type="video/mp4" length="94469438"/>
            <title>Innovate Within Social Sustainability</title>
            <link>http://video.twentythree.com/innovate-within-social</link>
            <description>&lt;p&gt;Hear Lisa Hogg, EMEA Marketing Director at TOMS speaking about sustainability and standing for tomorrow at OnBrand 2018.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/innovate-within-social"&gt;&lt;img src="http://video.twentythree.com/10820443/36547871/b5ae17c854ee6756004a97e9887f2229/standard/download-12-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 17 Oct 2018 16:27:20 GMT</pubDate>
            <media:title>Innovate Within Social Sustainability</media:title>
            <itunes:summary>Hear Lisa Hogg, EMEA Marketing Director at TOMS speaking about sustainability and standing for tomorrow at OnBrand 2018.</itunes:summary>
            <itunes:subtitle>Hear Lisa Hogg, EMEA Marketing Director at TOMS speaking about sustainability and standing for tomorrow at OnBrand 2018.</itunes:subtitle>
            <itunes:author>TwentyThree</itunes:author>
            <itunes:duration>22:54</itunes:duration>
            <media:description type="html">&lt;p&gt;Hear Lisa Hogg, EMEA Marketing Director at TOMS speaking about sustainability and standing for tomorrow at OnBrand 2018.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/innovate-within-social"&gt;&lt;img src="http://video.twentythree.com/10820443/36547871/b5ae17c854ee6756004a97e9887f2229/standard/download-12-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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