A digital journey at LEGO
In this talk Carsten Brinch Larsen, Director of Digital Product Technology will walk through some of the products and the learnings gathered so far, and a reflection on what it takes for a traditional toy manufacturer to move into the digital space.
LEGO has Digitalization as one of the focus areas for the years to come. They have already entered into the market with products which links a physical and a digital LEGO experience.
